‘It’s Showtime’ benefits from Vice Ganda’s ‘EXpecially For You’ controversy, marks upward rating trend

The controversy involving Vice Ganda and the Kapamilya noontime show ‘It’s Showtime’ appears to have benefited the show, as its ratings have seen an upward trend.

According to the latest ratings reports from the Nielsen NUTAM People survey, ‘It’s Showtime’ experienced a ratings increase following the explosion of the EXpecially For You controversy.

On Friday, May 31, during the episode featuring Axel and Christine on EXpecially For You, ‘It’s Showtime’ garnered a rating of 7.4 percent, 4.0 percent higher than its rival show ‘EAT…Bulaga,’ which had a rating of 3.4 percent.

The following day, Saturday, June 1, ‘It’s Showtime’ ratings climbed to 8.0 percent, boosting its ranking to the number 3 position on the overall Saturday leaderboard. ‘EAT…Bulaga’ on the other hand recorded a rating of 4.0 percent.

On Monday, June 3, ‘It’s Showtime’ maintained its rating at 8.0 percent, which was 4.6 percent higher than ‘EAT…Bulaga’s’ 3.4 percent rating.

Despite the widespread criticism Vice Ganda has been receiving, especially from TikTok creators with a unified message, the show’s high ratings demonstrate the strong support from the audience. Just like with many previous controversies faced by Vice Ganda and the show, it is expected that they will overcome this one and the program will continue to flourish.