Pia Wurtzbach becomes first Filipino ambassador for Bulgari

MissUniverse2015PiaWurtzbachPhoto/s:ScreengrabfromInstagram|@bvlgari

Pia Wurtzbach's repertoire in luxury fashion only gets bigger and better, as she was recently named the new brand ambassador of the Roman fashion house Bulgari.

The announcement was made Tuesday, June 19, 2024, via Bulgari's social media accounts, just a few days after the brand commemorated its 140th anniversary.

Aside from launching its collection Aeterna — a look back into the evolution of the brand's signatures — Bulgari continued the celebration by officially naming the Miss Universe 2015 titleholder a "Friend of the House."

To be appointed as a "Friend of the House" spells the individual's remarkable ties with the Italian jeweler.

"Bulgari is the epitome of timeless beauty," Pia said in an official statement.

"The stories behind each piece are like chapters from a classic novel – rich, captivating, and full of intrigue.

"There’s a certain call and power whenever I wear Bulgari. It’s like stepping into a whole new world of elegance and confidence," she described.

Understanding the products' inventive features, Pia declared: "To me, it’s not just about the jewelry; it's about how it transforms a woman, how it empowers her to conquer any room with grace and poise — and live boldly in the moment.

"I’m happy to be part of telling that story and sharing that inspiration."

As the first-ever Filipino ambassador for the brand, Pia is tasked to embody the transformational attributes of each Bulgari piece.

Read:Pia Wurtzbach turns heads in PHP6.1 million outfit at Bulgari Studio event; meets BLACKPINK's Lisa

PIA'S BULGARI GLITZ

Before receiving her prestigious new title, Pia was able to build her Bulgari portfolio with a global attendance earlier this year.

On March 14, 2024, the pageant titlist was among the esteemed guests who attended the launching of Bulgari's new creator platform at the Théâtre des Lumières — an immersive art exhibition hall in Seoul, South Korea.

"Seoul searching with @bulgari tonight," she posted on her social-media accounts.

DETAILS

The 34-year-old beauty queen's head-turning look for the night was composed of rose gold, fine Italian pieces from Bulgari Jewellery's new line, B.zero1 collection.

Her caption read: "Little boxes [sparkles emoji] @bulgari's way of saying 'Welcome' [red heart emoji]"

According to Bulgari's official website, one of the necklaces Pia wore costs EUR10,300 or about PHP624,000, while the other is priced at EUR71,000 or around PHP4.3 million.

The pair of earrings she wore is the collection's rock 18 karat rose gold earrings with studded spiral and black ceramic inserts on the edges, priced at EUR3,800 or PHP230,241.

Her three rings—rock two-band ring, plain three-band ring, and plain four-band ring—are worth EUR3,350 (PHP202,975), EUR3,000 (PHP181,769), and EUR3,450 (PHP209,034), respectively.

Finally, Pia's Bulgari Roma Small Top Handle Bag costs EUR3,500 or around PHP212,064.

Meanwhile, her white gown is from Yves Saint Laurent, available for the price of EUR2,990 or about PHP181,163.

Read:Pia Wurtzbach stuns in Michael Cinco, Bulgari at EMI Gala 2024

GUESTS

At the international gathering, Pia was able to rub elbows with key figures in the fashion industry, including Bulgari's very own global ambassador Lisa Manoban from K-pop powerhouse quartet BLACKPINK.

Along with a series of photos capturing her new acquaintances, Pia wrote in her caption (published as is): "What. A. Night. [sparkles emoji]

"Came out to play with @bulgari to celebrate #BulgariStudio, got to meet some amazing people, and reconnected with some old friends too. [emoji]"

She also candidly confessed: "Trying to keep my cool pero kilig na kilig din ako (but it's giving me butterflies too)! [emoji]"

EMI GALA 2024

Just weeks before officially becoming an ambassador, Pia hinted at the partnership by wearing Bulgari pieces once again, this time at the 2024 EMI Gala Fashion Awards held in Dubai starting on April 28, 2024.

Her magnificent Michael Cinco gown was paired with accessories from Bulgari's Serpenti High Jewelry collection, featuring a three-strand diamond pavé necklace with matching earrings and a ring.

For another look during the awards ceremony's panel discussion, Mrs. Jauncey showcased a white overlay cape top by Carolina Herrera.

This time, a striking ring, a double-wrap diamond pavé necklace, and the iconic Serpenti Misteriosi watch from the same Bulgari's Serpenti High Jewelry collection completed her ensemble.

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