Fashion forward: Raising the bar for smartphones

Filipinos can get their hands on the most powerful and stylish smartphone this year nationwide as Huawei's latest line of smartphones, the Pura 70 Series, is fast approaching in the Philippines.

Pre-orders for the Huawei Pura 70 series have already begun, both online and in physical stores, but as the brand's most fashionable phones to date, the days leading up to its release have been nothing short of stylish, living up to its reputation as the phone driven for both fashion and functionality.

The brand hosted an exclusive gala at the Shangri-La at The Fort, Bonifacio Global City which was held with Vogue, served as a celebration of Huawei's commitment to innovation and Vogue's renowned expertise in style and photography.

"Let's not forget about the forward symbol design of Pura 70 Ultra — a symbol of progress, of moving forward fearlessly. It's a reminder that in fashion, as in life, we must always embrace change and keep pushing the boundaries of what's possible" said user, actor Jericho Rosales.

Designed to push the boundaries of smartphone photography and style, the event has reaffirmed the Pura 70 Series as the new standard for excellence in the mobile industry.

Meanwhile, the XMAGE Awards ceremony was also announced at the event. It celebrates photographs spanning different themes and categories like Faces, Moments, So Far So Close, Hello Life, Art and Fashion, Style, Focus x Time, Action.

This year's event further highlights collaborations with esteemed partners like Fotomoto and Vogue, but the spotlight is on the Huawei community, whose members play a significant role as photo contribtors and former XMAGE winners.

Continuing to highlight photography as a prominent feature of the phones, guests had the opportunity to visit the XMAGE Exhibit, which paid homage to Huawei's different moment highlights, namely moments of time, smile, beauty, and discovery.

Currently, four "moments" themes are highlighted through the Series, and each focuses on a different side of photography when taking shots on the Pura 70 Series.

Engineered to redefine smartphone photography, each model of the Pura 70 Series is equipped with cutting-edge camera technology that ensures every shot is nothing short of picture perfect. Rest assured, with every snap, the result is vibrant, sharp, and color-accurate.

Regardless of model, each unit features the Ultra Speed Snapshot and Ultra Lighting Macro Telephoto Camera, which allow for professional-grade portraits, meaning users can take fast shots while maintaining the subject's integrity through crisp detail and clarity.

At P47,999, Huawei Pura 70 Series is currently available in physical and online stores.