Style Edit: Longines’ latest generation of Conquest watches adds new sizes and pops of colour

Longines Conquest 34mm now comes in a wider array of colours

• The classic Conquest date-time model is now available in 30mm and 38mm, as well as the existing 34mm, while the chronograph 42mm now comes in new colours

Few watchmakers achieve the universal appeal that Longines has. Refined, versatile and affordable, it's an accessible luxury brand that has proven its staying power, with nearly two centuries of history behind it and a bright future thanks to the leadership of current CEO Matthias Breschan.

One of Longines' most influential contributions to the world of horology has been the Conquest series. Iconic from the moment it was first released in 1954, the Conquest blends elegance with everyday functionality, making it the ideal complement for daily wear and formal occasions.

Since its introduction, the Conquest has become a favourite, often seen on society's most style-conscious individuals. It's the kind of all-occasion watch for discerning wearers who embody the quiet luxury that Longines has long championed.

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This year, as the Conquest celebrates its 70th anniversary, Longines has announced an expansion of this flagship collection, introducing new models and an array of fresh innovations. This 2024 release includes even more colours, materials and sizes - thrilling news for long-time fans as well as newcomers to this luxury watch brand.

What's new in this latest drop? To begin with, the classic Conquest date-time model is now available in two additional sizes - 30mm and 38mm - alongside the existing 34mm. This expansion offers options to suit wrist sizes and style preferences, whether you prefer a small and subtle look, or a big and bold statement.

The 34mm model now has three new dial shades - sage green, sky blue and flamingo pink - injecting a pop of colour into any ensemble. These models feature 11 applied silvered hour markers and a date aperture at 6 o'clock, a vintage-inspired touch that nods to the brand's past.

For those seeking a more distinguished look, the 38mm version comes in striking silver, green, blue, black or champagne sunray finishes.

For a bolder statement, the 42mm chronograph version of the Conquest gets new colourways in blue or green too, with subdials matched to the ceramic tachymetric bezel. Alongside the champagne-coloured version launched in 2023 - an instant classic - this model is available with new blue green, or black rubber straps featuring hourglass motifs to complement the dial, or a stainless steel bracelet option for a more classic look.

To showcase the versatility of this timepiece, Longines also launched its latest campaign, "A Life In a Day". The campaign follows three of the brand's "Ambassadors of Elegance" - Chinese superstar Zhao Liying, award-winning South Korean actress and singer Suzy and model Barbara Palvin - giving an insider's perspective on their busy daily lives and how they wear their 34mm Conquest watches.

From daily routines and self-care to power lunches, private jets and black-tie affairs, each of these women demonstrate how their Conquest watches perform in a wide array of settings and functions.

With its fusion of modern innovations and enduring design, the new Conquest collection upholds Longines' legacy of quiet luxury. Here's to another 70 years of elegance and attitude.

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This article originally appeared on the South China Morning Post (www.scmp.com), the leading news media reporting on China and Asia.

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